Monetize Facebook

Monetize Facebook

How to Monetize Facebook (Even If You’re Just Flipping Stuff & Posting Normal Life)

If you’re already on Facebook 3+ times a day, it might as well be paying for something—your bills, your gear, or at least a few Amazon packages you were going to order anyway.

For most people, Facebook is just:

  • scrolling
  • liking memes
  • dropping the occasional comment
  • maybe posting a random life update once in a while

But Facebook can also be:

  • a traffic source for your store
  • a buyer pool for your flips
  • a content machine that feeds your Amazon/affiliate links
  • and a place where you grow a warm audience that actually buys from you

In this post, I’ll walk through a simple way to start monetizing Facebook using:

  • my Shopify store (BrickedShipHouse – the Catalog)
  • my Resources page (Amazon + tools I use and recommend)
  • and the Facebook Monetization Playbook I’m building out for people who want the full step-by-step version

You don’t need to be an influencer. You just need a plan.

Why Facebook Is Still Stupid-Powerful for Side Hustles

People love to say “Facebook is dead,” but check your own screen time and friend list.

Facebook is still where:

  • friends and family hang out
  • local buyers live
  • niche groups obsess over specific topics
  • people trust recommendations from people they already know

That’s perfect for:

  • resellers and flippers (Marketplace, buy/sell groups, local deals)
  • content creators and side hustlers who can teach, show behind-the-scenes, and drop links
  • anyone who wants to quietly build a warm audience that they can send to their store, Amazon page, or resources

If you want to see the kind of stuff I sell while I’m doing all this, you can peek at my current catalog here: 👉 BrickedShipHouse.com Catalog

But the key thing is this: You don’t have to have a huge “brand” to make money on Facebook.

You just need:

  • a clear niche
  • one main money path
  • and a consistent way to point people to it

Let’s start with your profile.

Step 1 – Turn Your Facebook Profile Into a Storefront (Without Being Cringe)

Right now, most people’s Facebook profile is just… whatever has happened since they first made it.

The goal is to quietly turn your profile into a storefront for how you make money, without turning into “that guy” who spams links all day.

Here’s what to fix:

1. Profile picture

  • Use a clear headshot or a simple image where people can actually see your face.
  • No 2009 crop of you in the corner of a party photo.

2. Cover photo

You can keep it simple (clean image, city, gear spread, workspace), or use a banner that hints at what you do (reselling, side hustles, content creation, etc.) Nothing fancy needed. Just not chaos.

3. Intro / bio

Use one or two lines that answer:

  • What you do
  • Who you help
  • What people can expect from you

Examples:

  • Reselling & side hustle experiments.
  • Turning tools, gear & random finds into cash.
  • Content + side hustles. Sharing the tools, flips & setups that actually make money.

4. One main link

This is huge. Pick ONE main link you want people to click. Early on, that can be your Resources page (where your Amazon/gear/tools live), or a simple landing page that points to:

  • your store
  • your Resources page
  • your Facebook Monetization Playbook

If you want to see how I set up my tools and gear, I’ve got them all listed here on my Resources page: 👉 Resources

Step 2 – Decide What You’re Actually Monetizing

You can’t make money from Facebook if you don’t know what you actually want people to end up buying or clicking on.

Here are your main options (you can use more than one over time, but start simple):

Option 1 – Your physical products (the store)

  • This is your Shopify Catalog.
  • New arrivals
  • Seasonal items
  • Bundles
  • Clearance deals

Your Facebook content can:

  • show off items
  • tell the story of the flip
  • link to specific products or the full catalog.

Option 2 – Amazon + other affiliate stuff

This is where your Resources page comes in.

You talk about how you use them → send people to the Resources page → they click through to Amazon or other tools.

Option 3 – Digital products & playbooks

This is stuff like:

For example, I’m putting together platform-specific playbooks like a Facebook Monetization Playbook, Instagram Monetization Playbook, etc.

You can send people to these as free lead magnets (in exchange for email), or low-ticket offers.

Option 4 – Services / consulting

Depending on who’s reading this, that might be:

  • pumping consulting
  • social media monetization help
  • “set this up for me” offers
  • calls where you review someone’s setup

Simple way to think about it:

For now, pick ONE MAIN PATH from Facebook:

Facebook content → one main link →
→ Store or Resources page or Facebook playbook. Once that’s working, you can layer more in.

Step 3 – Post Content That Actually Can Lead to Money

You don’t have to become a full-time content creator.
But the stuff you do post should support your money path.

The main Facebook surfaces to use:

  • Feed posts
  • Reels
  • Stories
  • Groups
  • Lives

You do NOT need all of them at once. Start with:

  • Feed posts + Reels
  • Add Stories when you’re comfortable
  • Add Lives/Groups once you have a few people paying attention

Here are some post ideas that tie into your world:

1. Behind-the-scenes reselling posts - Example: “Picked this up for $X, sold it for $Y. Tools I used to make it easy: [tool/gear from your Resources page].” You can then say “If you want to see the exact gear and tools I use for reselling and content, it’s here: [Resources link].”

2. “Here’s how I’d monetize this” content - Show a product or a type of item and talk about:

  • how you’d list it
  • how you’d post about it in groups
  • how you’d move it on Marketplace
  • or how you’d make a Reel about it

This is an easy bridge into: “If you want a full step-by-step guide for turning Facebook into an income stream, I’m building out a Facebook Monetization Playbook you can grab here: [Playbook link].”

3. Simple Reels

Short ideas:

  • “3 ways to get more eyeballs on your flips using Facebook”
  • “The one change I’d make to your Facebook profile if you want it to make money”
  • “Here’s how I’d use this one tool from my Resources page to speed up your listings”

In the caption: “Comment FACEBOOK GUIDE and I’ll send you my playbook.”

Now Facebook becomes a lead machine instead of just somewhere you doom-scroll.

Step 4 – A Simple 30-Day Facebook Monetization Plan

You don’t need a perfect plan. You need a simple one you’ll actually follow.

Here’s a no-overwhelm version:

Week 1 – Fix the foundation.

  • Clean up your profile picture, cover photo, and bio.
  • Add your main link (store, Resources page, or a basic landing page).
  • Post 3–5 value posts about:
    • what you’re doing
    • what you’re selling
    • what you’re testing
    • tips you’ve learned

Week 2 – Start posting with intent

  • Add Reels (1–3 short videos) about:
    • items you’re selling
    • tools you’re using (and why)
    • quick advice for people who want to do similar stuff
  • Start mentioning your main link in some posts:
    • “If you want to see what I’m selling, here’s my catalog: [Catalog link].”
    • “If you want to see the exact tools I’m using, they’re all here: [Resources link].”

Week 3 – Go a little deeper

Try a slightly longer story-style post:

  • your backstory
  • how you got into flipping / tools / pumping / content
  • one big lesson that might help someone else

Optional: Test a Facebook Live:

  • show some items
  • talk through how you list things
  • walk through a tool from your Resources page

Week 4 – Introduce the “Facebook Guide” idea

Make a post or Reel:

  • Explain that you’re putting together a Facebook Monetization Playbook for regular people who want to turn their scrolling into an income stream.
  • Show a little of what’s inside (profile setup, posting plan, link strategy).
  • Tell people: “If you want the full checklist and step-by-step, comment FACEBOOK GUIDE and I’ll send it to you when it’s ready.”

Now you’re building a list of people who have literally raised their hand saying, “Yes, I want to monetize Facebook.”

Inside my Facebook Monetization Playbook, I break all of this into clear steps and checklists so you can print it and follow it for 30 days. This post is the overview— the playbook is the detailed version.

Step 5 – Where the Money Actually Comes From (Store + Resources + Playbook)

Let’s zoom out and see the big picture. 

Your BrickedShipHouse Store (Catalog). This is your home base for physical products. Facebook can send people there when you:

    • show items in posts/Reels
    • talk about flips
    • run Lives with “here’s what’s in the shop right now”
    • link to specific products or your full catalog - 👉 [Catalog]

Your Resources Page (Amazon + Tools)

Your Resources page is where you link the tools, gear, and Amazon finds you actually use and recommend.

  • Shipping/packing tools
  • Content creation setup
  • Pumping equipment
  • Other helpful stuff

When you:

  • show your setup
  • talk about how you get things done
  • answer “what do you use for X?”

…you send people here: 👉 [Resources]

Some of those links are affiliate links (including Amazon Associates), which means when people buy through your link, you may earn a small commission at no extra cost to them. It’s one more way Facebook can quietly put money back in your pocket.

3. The Facebook Monetization Playbook. This is your game plan in one place.

The playbook is a printable guide that:

  • takes everything in this post
  • adds more detail, checklists, and step sequences
  • gives you 30 days of clear action steps
  • includes spots to plug in your own:
    • store link
    • Resources link
    • services or consulting

Think of it like: Facebook (attention) → Playbook (plan) → Store + Resources (money paths)

If you want the detailed, step-by-step version you can print, highlight, and literally check off as you go, grab the Facebook Monetization Playbook here: 

👉 [Facebook Playbook]

Final Thoughts

If you’re already on Facebook every day, you’re doing the hardest part: showing up. The difference between “Facebook just eats my time” and “Facebook makes me money” is:

  • a cleaned-up profile
  • one main money path (store, Resources, or playbook)
  • and a simple plan you run for at least 30 days

You don’t have to be perfect. You just have to be intentional. 

Start by:

  1. Fixing your profile
  2. Choosing one main link
  3. Posting with the idea that each post should either: show what you do, help someone or point them toward something that can pay you.

If you want my exact system written out step-by-step, get the Facebook Monetization Playbook and treat it like your checklist for the next month.

👉 [Playbook link]
👉 [Resources page link]
👉 [Catalog link]

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